Blog

Notes while building

Short pieces about the things I make: what they are for, what they cost, and what I keep getting wrong.

13 minute read

The hard part is not making it

I can finish a compiler. I cannot finish marketing. On why top shelf work plus top shelf marketing still usually fails, why that leaves you one real attempt in a working life, and what it does to people when nobody can hear them play.

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Alex Wilkinson
Who wrote this

Alex Wilkinson

I like to make fun things, and make things simpler.